Tourism Marketing : An Asia-Pacific Perspective

《Tourism Marketing : An Asia-Pacific Perspective》出版於2008/01/01,在博客來網路書店上定價為2990元,曾優惠新台幣2841元。

《Tourism Marketing : An Asia-Pacific Perspective》

作者:Catny Hsu,Les Killion,Graham Brown,Michael J. Gross,Sam Huang
原文作者:無
譯者:無
出版社:桂魯

內容簡介

Tourism Marketing provides a contemporary approach to formulating implementing and monitoring marketing strategy for regional tourism marketers and small businesses the latter comprising over 90% of the 'tourism industry'. The principal aim of Tourism Marketing is to demonstrate how marketing princi.....


ISBN:9780470814901
台灣 / 平裝 / 普通級 / 單色印刷 / 初版
適合閱讀年齡:無

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